Our Mission

What We're About


Our promise is to provide not only a place for our residents to call home but to offer the conveniences, luxuries, services, and sense of community that present superior apartment living.

Our residents can expect a simplified and enriched lifestyle through genuine hospitality, authentically engaging and reliable service, exceptional product quality, a passion for high standards, fine attention to detail, innovative programs, sustainable practices, great value, and a unique sense of community at each RE Carroll Management community. Our residents can expect to feel a sense of belonging, to feel valued, and to be appreciated. They can expect to feel at home.

The guiding principles of our decisions that ensure we stay true to our mission and to our residents are to:

  •  maximize the profitability and long-term asset value of our multi-family business
  • elevate our image through the recruitment of the most talented people in the industry
  • be known for our commitment to leadership, our passion for high standards and a dynamic work environment that encourages team members to reach their highest potential
  • ensure that our properties are safe and clean and the first choice for apartment living in our markets
  • use aggressive strategic marketing to push technology and innovation in order to be the best in our industry
  • set the highest standards in service and never forget that our residents are central to our success

RE Carroll Management's foundation is based on this supporting set of core values:

  • Customer Focus
  • Profitability
  • Effective Negotiations
  • Creativity & Accountability
  • Trust & Respect
  • Teamwork & Open Communications
  • Recognition & Reward

What Residents

Have to Say

Our Leaders

Roy Carroll
Founder, President, & CEO

As the Founder, President, and CEO of RE Carroll Management and The Carroll Companies, Roy E. Carroll, II has successfully lead the development and evolvement of an impressive real estate portfolio including residential, commercial, and industrial properties. While having over $2.5 billion in real estate assets that he owns or currently has under development without outside equity or partners, Mr. Carroll is one of the region’s largest real estate owners.

Mr. Carroll is, undeniably, a determined and successful businessman with an authentic demeanor and deep Carolina roots. As he was born and raised in Greensboro, Mr. Carroll has a particular devotion to contributing to the city's prosperity and welfare. He is continuously seeking out innovative projects that increase the value of the community.

Over the past few decades, Mr. Carroll had committed to several special projects that have significantly improved the Triad area. In fact, for his immense involvement and dedication to his community, Roy Carroll was named the Downtown Greensboro Person of the Year award in 2006, and in 2010, Junior Achievement of Central North Carolina, Inc. named him its Hall of Fame Laureate. Additionally, Mr. Carroll was recognized as one of the Triad’s Most Influential People each year since 2006 by the Triad Business Journal. In addition to Carroll’s business commitment, he is also committed to several civic endeavors, including the implementation and continuous support of his “Building an End to Diabetes” program. Carroll is also a member of the United Way Tocqueville Society and serves on a number of civic and non-profit boards. Roy is a devoted husband to his wife, Vanessa, and father to his three daughters.